Associate Director, Experiential

🏢 BDG · 📍 New York, NY · 💼 hybrid · ⏰ Full-time 💰 $105,000 - $115,000 / yr

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Position Summary & Responsibilities

Join BDG’s Experiential team, where we create elevated, high-impact, award-winning events at the country’s biggest cultural tentpoles — NYFW, Art Basel, Coachella, F1, and more. We’re looking for a strategic, creative, highly organized leader ready to own branded experiences from ideation through on-site execution, someone who thrives on the adrenaline of bringing big ideas to life in real time, and wants to help shape what’s next for experiential.

🎯 Candidate Preparation Guide For BDG Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluating digital media fluency, data-driven audience growth strategies, and the agility needed to monetize modern publishing properties.

📋 Preparation Priorities (Key Areas to Clarify):

1. Relying on legacy print publishing paradigms instead of digital-first monetization models
2. Failing to reference real-time analytics and data dashboards in decision-making
3. Disconnection from contemporary pop culture and digital media trends

✨ Recommended Role Alignment Hook:

I scale digital audiences and unlock high-margin programmatic and experiential revenue streams for modern media brands.

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