Social Media Strategist (SF/LA/NYC)

We're looking for a Social Media Strategist to own and elevate how Gantri shows up across social. This is not a content production role. Instead, you'll serve as the internal owner and strategic conductor of Gantri's social ecosystem—working with creative agencies, production partners, influencers, and internal teams to ensure we are consistently creating and publishing exceptional content that builds the brand and drives the business.

You'll own the social strategy, channel direction, content calendar, agency relationships, and performance measurement across Instagram, YouTube, and other platforms over time. You'll translate Gantri's brand and design point of view into clear creative briefs, guide external partners toward strong platform-native work, and maintain a high bar for the quality and consistency of everything that goes live.

Just as importantly, you'll be responsible for understanding what is working and what isn't. You'll analyze social and marketing performance with our agency partners, connect activity to meaningful business outcomes, and continuously refine our strategy, creative, content mix, and channel approach to drive stronger results.

This is an ideal role for someone who has spent time on the agency or brand side managing social programs, knows how to get the best work out of creative partners, and combines strong creative judgment with rigorous commercial thinking.

This role will report to our Head of Brand.

• 1. Treating design purely as an afterthought rather than a core business driver.
• 2. Lack of familiarity with sustainable hardware supply chains or domestic manufacturing complexities.
• 3. Proposing generic performance marketing tactics that dilute high-end brand equity.

I bridge the gap between visionary industrial design and high-velocity digital acquisition to scale sustainable physical goods.