CRO Marketing Manager - Web (Remote, Contract)

 

At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic.

 

Today, more than 6.5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey. 

 

We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive.

 

We are hiring a Marketing Manager - Web to own conversion across Huckleberry's web experience — from the first visit through app install, free trial, and purchase.  This is a 6 month, 40 hours per week, 1099 contract position.

You'll carry your own web conversion target that rolls up into our broader user acquisition goal, and you'll own the experimentation program that moves it. The work spans further than most CRO roles. You'll write build specs for interactive web tools, partner with our Guidance team to make sure anything we tell a parent is clinically sound, and build AI-driven systems that let a small team run a testing cadence that would otherwise take several people.

This role reports to the VP of Marketing on an interim basis and is expected to move under the Senior Director of User Acquisition and Growth once that role is filled. You'll work closely with Brand Editorial, Guidance, Engineering, Lifecycle Marketing, Partnerships, and User Acquisition.

📋 Preparation Priorities (Key Areas to Clarify):

• 1. Dismissive attitude toward the emotional and physical realities of target user demographics (parents).
• 2. Over-engineering simple consumer solutions without validating retention metrics.
• 3. Inability to pivot product hypotheses based on rigorous user behavior data.

✨ Recommended Role Alignment Hook:

I build deeply empathetic consumer apps backed by rigorous data models that drive long-term organic retention.