Senior Brand Designer (Remote)

🏒 Huckleberry Labs · πŸ“ Los Angeles, CA · πŸ’Ό remote · ⏰ Full Time, Remote πŸ’° $135,000 - $160,000 / yr
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Position Summary & Responsibilities

About Huckleberry
 
At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic.
 
Today, more than 6.5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey. 
 
We believe every family should feel taken care ofβ€”which is why we’re growing quickly and expanding our product offerings to help every family thrive.

Design at Huckleberry

Huckleberry sits at the intersection of expertise and empathy. Our products need to feel credible enough to trust and approachable enough to use when parents are tired, busy, and looking for clear guidance.

Our brand is still early, which means there's a lot of room to shape where it goes next. We're beginning a brand refresh and redesigning our website, and we're looking for a designer who wants to help define the visual language.

About the Role

As Senior Brand Designer, you'll help define and evolve Huckleberry's visual identity and bring it to life across the business.

You'll work closely with the Creative Director and collaborate with partners across Marketing, Product, and Engineering to build a brand system that is distinctive, flexible, and useful in pr

🎯 Candidate Preparation Guide For Huckleberry Labs Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Product empathy for parents, heavy reliance on data science and machine learning for infant sleep patterns, and rapid consumer app execution.

πŸ“‹ Preparation Priorities (Key Areas to Clarify):
  • 1. Dismissive attitude toward the emotional and physical realities of target user demographics (parents).
  • 2. Over-engineering simple consumer solutions without validating retention metrics.
  • 3. Inability to pivot product hypotheses based on rigorous user behavior data.
✨ Recommended Role Alignment Hook:

I build deeply empathetic consumer apps backed by rigorous data models that drive long-term organic retention.

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