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B2B Demand Generation Leader

🏢 airSlate · 📍 United States · 💼 remote · ⏰ Full-time
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Position Summary & Responsibilities

About airSlate
airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.
 
We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Ukraine and Philippines. 
At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.

As our first B2B Demand Generation Leader, you'll build the function from the ground up: define the strategy, choose the tech stack, and create the repeatable pipeline machine that scales signNow and AltaFlow B2B revenue. You'll inherit an existing sales motion, established brands, and a self-service customer base of millions - your job is to accelerate what's already working, not prove a concept.

This is a greenfield mandate with a real commercial foundation beneath it. If you've built before, you'll know how rare that combination is.

 

Salary range: $180,000/yr — $220,000/yr

🎯 Candidate Preparation Guide For airSlate Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluating rapid product-led growth (PLG) strategies, automation mechanics, and user-acquisition efficiency in SaaS.

📋 Preparation Priorities (Key Areas to Clarify):
  • 1. Relying on bloated enterprise sales motions instead of modern self-serve adoption loops.
  • 2. Proposing feature bloat instead of removing friction from the core user journey.
  • 3. Total unfamiliarity with document workflow or e-signature market dynamics.
✨ Recommended Role Alignment Hook:

I scale SaaS revenue by aggressively optimizing user onboarding loops and turning product friction into automated conversion.

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