Content Marketing Manager

🏢 Applovin · 📍 New York City, NY 💰 $170,100 - $170,100 / yr

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Position Summary & Responsibilities

About AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

About the role

AppLovin Ads is one of the largest growth channels available to consumer brands - most just haven't discovered it yet, or don't yet understand how it can transform their business. Your job is to change that by creating content that gets new consumer advertisers to launch on AppLovin and sets them up to succeed once they do.

What you’ll do

Own the advertiser content program end to end. You set the calendar, write the pieces, decide where the content gets distributed, publish, track performance, and iterate.
Create content that accelerates consumer advertisers launching on AppLovin Ads. Figure out the topics most likely to resonate, what formats to use, and where to reach the audience.
Make sure advertisers have the information they need to be successful on AppLovin Ads once they’ve launched. Get ahead of the most common failure points and build playbooks, tutorials, and guides that help advertisers succeed.
Create seasonal content campaigns around key advertiser moments like BFCM and Q1. Plan for what’s coming and stay ahead of the curve.
Track what’s working and kill what isn’t. The content you create should result in advertisers launching and scaling on AppLovin.

What we’re looking for

You are

🎯 Candidate Preparation Guide For Applovin Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

AppLovin demands extreme data-driven velocity, deep algorithmic problem-solving skills, and hyper-scalable engineering execution.

📋 Preparation Priorities (Key Areas to Clarify):

1. Over-engineering simple problems or being slow to ship practical code
2. Showing indifference to business metrics, monetization, and publisher yield
3. Inability to write clean, performant code under interview pressure

✨ Recommended Role Alignment Hook:

I build ultra-low-latency, high-throughput distributed systems designed to maximize monetization efficiency at planetary scale.

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