Lifecycle Marketing Coordinator

🏢 Arenaclub · 📍 Los Angeles, CA 💰 $65,000 - $65,000 / yr

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Position Summary & Responsibilities

About Arena Club

Arena Club is building the number one digital marketplace for collectibles. We started by reinventing the hobby with the first-ever digital card show, and we are expanding into new categories so collectors can buy, sell, grade, and showcase everything they care about in one place. Spearheaded by 5x World Series Champion Derek Jeter and serial entrepreneur Brian Lee, our fully digital marketplace is grounded in trust, transparency, and fun, featuring grading and authentication, vaulting, and digital pack openings that let collectors build and display their collections in a personalized online showroom from anywhere in the world.

About the Role

We are seeking a Lifecycle Marketing Coordinator to join our retention team and own the day-to-day execution of our CRM and lifecycle marketing programs. Reporting to the Retention Manager, you will deploy campaigns that drive customer engagement, retention, and repeat purchases.

This is a hands-on role for an early-career marketer looking to build deep expertise in email, push, and SMS marketing at a fast-growing collectibles platform. You will collaborate on strategy with the Retention Manager and ensure flawless, on-time execution across all retention channels. This role offers direct ownership from day one, mentorship from an experienced growth leader, and a front-row seat to scaling our lifecycle program.

What You Will Do

Campaign Deployment: Build, test, and deploy daily CRM campaigns across email, push notifications, and SMS based on the marketing calendar
Program Management: Manage daily communications for our lifecycle program, ensuring accurate messaging regarding updates, rewards, and special drops/offers
Audience Segmentation: Segment customer data to deliver targeted, personalized campaigns based on user personas, buying patterns, and collectors' behaviors
A/B Testing: Own subject line, copy, and offer testing; track performance and apply data-driven insights to future sends
Quality Assurance: Manage end-to-end campaign QA, including proofing copy, verifying links, and testing rendering across multiple devices to ensure error-free deployment
Calendar Management: Maintain the CRM sending calendar to align campaign deliveries with pro

🎯 Candidate Preparation Guide For Arenaclub Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluating product sense, marketplace dynamics, and expertise within the collectibles, trading card, or gaming economy sector.

📋 Preparation Priorities (Key Areas to Clarify):

1. Treating collectibles strictly as a generic e-commerce category without understanding hobbyist nuances
2. Proposing monetization strategies that damage marketplace liquidity or user trust
3. Lack of experience with high-trust transaction platforms or escrow systems

✨ Recommended Role Alignment Hook:

I scale niche digital marketplaces by optimizing the delicate balance between collector community engagement and ruthless liquidity mechanics.

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