AI GTM Specialist

🏢 Asana · 📍 San Francisco 💰 $290,000 - $330,000 / yr

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Position Summary & Responsibilities

We're looking for a commercially driven, AI-fluent sales professional to join Asana's AI GTM Specialist Team. Our sales team is committed to understanding and meeting the unique needs of each customer by delivering exceptional value through tailored solutions and strategic partnerships. The AI GTM Specialist Team acts as the overlay commercial subject matter expert for Agentic Work Management—the foundation that makes Asana the operating system for Human-Agent Teams. Operating as a specialist overlay to core Account Teams, you will partner intentionally on critical deals, scale expertise across regions through enablement and playbooks, and serve as a dedicated hands-on partner to Account Executives to drive AI product revenue.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

Drive AI product revenue across your region: Partner with Account Executives as a co-prime on AI opportunities, owning commercial strategy, pitch co-development, business case construction, and direct customer engagement

🎯 Candidate Preparation Guide For Asana Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Deep assessment of clarity of purpose, mindfulness in execution, and the ability to scale organizational operational health.

📋 Preparation Priorities (Key Areas to Clarify):

1. Glorifying hustle culture and burnout as a substitute for smart, structured planning
2. Exhibiting poor cross-functional listening or dominating interview conversations
3. Failing to tie personal KPIs directly to overarching company mission metrics

✨ Recommended Role Alignment Hook:

I eliminate the invisible tax of 'work about work' so teams can channel their absolute best energy into high-impact execution.

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