GTM Data Scientist
Position Summary & Responsibilities
Bevi is on a mission to transform how beverages are delivered and consumed. Our connected beverage platform eliminates the need for single-use bottles and cans, making it easy, fun, and sustainable to stay hydrated. As the category leader in IoT-enabled beverage technology, we're building a future where Bevi machines are everywhere people live, work, and connect. We've raised over $160M in venture capital, serve thousands of customers across the US, Canada, UK and Ireland, and we've been rapidly growing year over year, saving over 1 billion bottles from waste. In addition to driving hypergrowth with our current product line, Bevi is heavily investing in new product development.
Ever wonder which customers are about to churn before they do, or whether that marketing campaign actually moved the needle instead of just riding a coincidence? That's this role. Bevi's go-to-market (GTM) strategy is built at the intersection of Marketing and Sales: how we acquire new customers, and how we retain and grow existing accounts. We're looking for a GTM Data Scientist who can accelerate this function. On the marketing side, you'll measure the true incremental impact of our marketing spend across the full funnel - digital and offline alike, from paid social to events to BeviMobile - and build the leading indicators that keep the team grounded in what's working between deeper reads. On the customer side, you'll build the models that flag churn risk, surface expansion and upgrade opportunities, and identify look-alike prospects. You'll partner closely with Sales, Marketing, and RevOps stakeholders to turn data into a clear point of view on what to do next. We're looking for someone who spots what needs to get built before being asked, and drives it to done rather than waiting for direction.
Your Day to Day:
- Build predictive models to identify churn risk and surface upgrade/expansion opportunity across our customer base to inform proactive outreach and account prioritization.
- Build look-alike models to identify which prospects resemble our best customers, and own cohort reporting to track how customer segments perform over time.
- Build marketing mix models (MMM) and incrementality analyses to measure the true impact of marketing spend across the full funnel - digital and offline, including events, BeviMobile, and social - and inform marketing budget optimization decisions.
Key Role Competencies & Evaluation Highlights
Evaluates commercial beverage industry savvy, supply chain awareness, and distribution network optimization capabilities.
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