Performance Marketing Manager

🏢 Bevicareers · 📍 Boston 💰 $102,000 - $102,000 / yr

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Position Summary & Responsibilities

Bevi is on a mission to transform how beverages are delivered and consumed. Our connected beverage platform eliminates the need for single-use bottles and cans, making it easy, fun, and sustainable to stay hydrated. As the category leader in IoT-enabled beverage technology, we're building a future where Bevi machines are everywhere people live, work, and connect. We've raised over $160M in venture capital, serve thousands of customers across the US, Canada, UK and Ireland, and we've been rapidly growing year over year, saving over 1 billion bottles from waste. In addition to driving hypergrowth with our current product line, Bevi is heavily investing in new product development.

We are seeking a Performance Marketing Manager to own and execute Bevi's demand generation engine day to day.

You'll lead the operational end-to-end engine behind Bevi's paid media program: building, launching, and optimizing campaigns directly in-platform across Meta, Google, TikTok, and LinkedIn, managing our performance marketing agency relationship, and ensuring every dollar invested ties back to pipeline. This role requires genuine hands-on fluency in the ad platforms themselves, not just agency oversight, you should be as comfortable building a campaign in Meta Ads Manager or Google Ads as you are briefing an agency partner. Reporting to the Head of Growth Marketing, you'll execute against the growth strategy and creative standards set at the leadership level, translate performance into channel and budget decisions, and represent demand generation in conversations with sales and cross-functional partners.

Your Day to Day

In-Platform Campaign Execution & Agency Management

- Build, launch, and manage campaigns directly in-platform across Meta Ads Manager, Google Ads, TikTok Ads Manager, and LinkedIn Campaign Manager, including audience setup, bid strategy, budget pacing, and creative rotation, not just directing an agency's execution

- Own the day-to-day relationship with our Performance Marketing Agency across Meta, TikTok, Google, LinkedIn, and emerging channels, directing creative requests, campaign strategy, and output quality within the brand and creative standards set by the Head of Growth Marketing

- Own the demand generation budget execution, inc

🎯 Candidate Preparation Guide For Bevicareers Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluates commercial beverage industry savvy, supply chain awareness, and distribution network optimization capabilities.

📋 Preparation Priorities (Key Areas to Clarify):

1. Confusing standard retail CPG strategies with the unique regulatory and distribution hurdles of the beverage industry
2. Lack of understanding around distributor relationship management and tier economics
3. Failure to analyze regional market penetration metrics accurately

✨ Recommended Role Alignment Hook:

I accelerate beverage brand growth by mastering distributor economics, optimizing retail velocity, and scaling three-tier distribution channels.

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