Director, HCP Marketing

🏢 Bicara Therapeutics · 📍 Boston · 💼 hybrid · ⏰ FullTime

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Position Summary & Responsibilities

Position Overview

Bicara Therapeutics is seeking a Director, Healthcare Professional Marketing (HCP) Lead to develop, lead, and execute HCP marketing strategy and promotions for Bicara’s lead candidate, Ficerafusp Alfa. The HCP marketing director will be a critical part of the launch readiness team and work closely with the Senior Director, Marketing to develop commercial HCP promotion strategy and tactical plans for Ficerafusp Alfa in Head and Neck Squamous Cell Carcinoma (HNSCC) within the US.

This is a high-impact, highly visible role that partners closely with Commercial Strategy, Commercial Operations, Market Access, Medical Affairs, Insights & Analytics, Legal & Compliance, Competitive Intelligence, Sales, and Training. This role will also involve managing agency partners and overseeing workstreams that involve broad and meaningful internal and external collaboration.

This role is based in our Boston office and follows a hybrid schedule, with three in-office days each week.

Responsibilities

Lead HCP marketing strategy for Ficerafusp Alfa’s lead indication in 1L R/M HPV-negative HNSCC as Bicara prepares for potential US FDA approval. This includes developing an understanding and assessment of the US market opportunity, gathering insights to inform sources of business and market opportunities, analyzing competitive landscape, identifying key site of care and key account segmentation needs, developing customer-focused and differentiated product and indication positioning, and tailoring messages to key target audiences.
Develop and execute the HCP launch plan across key channels, including personal promotion, digital/media marketing, peer-to-peer promotions, and congress.
Lead the development of the HCP messaging platform, from end-to-end, including the development of the core visual aid, derivative materials for personal and non-personal promotion, and pull-through across training and resource roll-out initiatives.
Oversee HCP Digital/Media strategy and execution for development, implementation, and optimizatio

🎯 Candidate Preparation Guide For Bicara Therapeutics Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Scientific rigor in oncology drug development, translational research excellence, and cross-functional biotech execution.

📋 Preparation Priorities (Key Areas to Clarify):

1. Inability to defend experimental design choices under peer scrutiny
2. Siloed academic mindset without appreciation for biotech timelines and budget constraints
3. Weak regulatory or safety awareness in clinical development

✨ Recommended Role Alignment Hook:

My background in translational oncology allows me to bridge bench science and clinical strategy to accelerate novel cancer therapeutics.

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