Senior Director, Brand Lead - US

🏢 Bicara Therapeutics · 📍 Boston · 💼 hybrid · ⏰ FullTime

⚡ Direct Talent Broker Referral

Why apply through CandidatesReach?

✔ Tailored Executive Endorsement Letter: Highlight your real strengths and verified background directly to hiring leads.

✔ Your Preferred Screening Terms: Choose between a 1-minute quick phone screen or scheduled email calendar.

✔ $500 Cash Hiring Bonus: Receive $500 direct cash reward after 30 days of active employment.

Position Summary & Responsibilities

Position Overview

Bicara Therapeutics is seeking a Senior Director, Brand Lead – US who will be responsible for developing and executing the US brand strategy and commercial plan for ficerafusp alfa, supporting the company’s transition toward commercialization. This leader will serve as the day-to-day brand owner, translating customer and market insights into differentiated positioning, messaging, promotional strategy, and integrated brand execution.

Reporting to the Executive Director, Marketing, the Senior Director will help establish the commercial foundation for a successful launch, including HCP and patient/customer strategy, agency partnerships, promotional materials, omnichannel engagement, and launch readiness.

This role is based in our Boston office and follows a hybrid schedule, with three in-office days each week.

Responsibilities

Brand Strategy & Planning

• Develop and execute the US brand strategy, positioning, messaging, and annual brand plan for ficerafusp alfa.

• Translate clinical, market, competitive, and customer insights into compelling brand strategies and differentiated customer experiences across key professional and consumer stakeholder groups.

• Lead development of the brand value proposition, positioning core messaging, segmentation, and customer engagement strategy.

• Develop and maintain the integrated brand plan across HCP, patient, digital, field, and other customer channels.

• Partner with Market Research/Insights to identify evolving customer needs, barriers, opportunities, and competitive dynamics.

• Develop competitive strategy and proactively identify threats and opportunities that may impact brand performance.

• Lead brand forecasting and contribute to commercial planning and resource allocation.

Pre-Launch & Launch Readiness

• Lead marketing workstreams supporting launch readiness and execution.

🎯 Candidate Preparation Guide For Bicara Therapeutics Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Scientific rigor in oncology drug development, translational research excellence, and cross-functional biotech execution.

📋 Preparation Priorities (Key Areas to Clarify):

1. Inability to defend experimental design choices under peer scrutiny
2. Siloed academic mindset without appreciation for biotech timelines and budget constraints
3. Weak regulatory or safety awareness in clinical development

✨ Recommended Role Alignment Hook:

My background in translational oncology allows me to bridge bench science and clinical strategy to accelerate novel cancer therapeutics.

🔒 Free Candidate Preparation Access

Unlock Preparation Priorities & Alignment Hook

🤝 Talent Broker Referral · $500 Bonus Included

Apply for Senior Director, Brand Lead - US

Setup your contact terms & referral note to get recommended directly to the hiring lead at Bicara Therapeutics.

⚡ Continue with Google (Instant Setup)

or with email

Already have an account? Sign in here