Head of Marketing, China

🏢 Bidease · 📍 Shenzhen, China

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Position Summary & Responsibilities

About Bidease

Bidease is a fast-growing mobile ad tech company specializing in in-app programmatic advertising. Our DSP empowers advertisers to efficiently reach their target audiences across mobile devices. We work with top brands, agencies, and app developers to drive measurable growth through data-driven performance.

About the Role

We’re looking for a senior, hands-on marketer to lead Bidease marketing in China.

As our first dedicated marketing hire in the market, you’ll own how Bidease builds awareness, credibility, and commercial momentum across the Chinese mobile ecosystem. You’ll work closely with China Sales and our global marketing team, while operating independently and executing much of the work yourself.

Key Responsibilities

Build Bidease’s presence and reputation across the Chinese mobile growth ecosystem
Develop relationships with customers, partners, agencies, MMPs, industry communities, media, and other key players
Identify the events, partnerships, communities, and industry moments where Bidease should show up
Bring market insights, competitive intelligence, and emerging trends back to the broader team
Partner closely with China Sales on target accounts, pipeline, and market priorities
Build programs that help open doors, deepen relationships, and support key opportunities
Lead Bidease’s China event and community strategy, including conferences, dinners, roundtables, and Bidease-hosted programs
Develop China-specific content, customer stories, thought leadership, and market insights
Localize global campaigns and sales materials for the Chinese market
Own or oversee WeChat and other relevant local channels, with a strong focus on distribution and engagement
Develop case studies, customer speakers, joint content, and other forms of market proof
Use customer success and industry relationships to strengthen Bidease’s credibility in the market

Requirements

8+ years of B2B marketing experience, including senior-level experience in China within mobile ad tech, app marketing, mobile measurement, or a closely related industry
Strong network and credibility within the Chinese mobile ecosystem
Experience working for a US-based or international technology company
Prov

🎯 Candidate Preparation Guide For Bidease Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluators heavily test your quantitative ad-tech attribution expertise, programmatic media buying depth, and data-driven ROI optimization under uncertainty.

📋 Preparation Priorities (Key Areas to Clarify):

1. Relying on vanity metrics instead of bottom-funnel attribution and revenue impact
2. Showing weak statistical intuition or inability to explain basic attribution models
3. Lack of high-growth mobile app user acquisition experience

✨ Recommended Role Alignment Hook:

I specialize in scaling mobile user acquisition profitably through rigorous programmatic optimization and advanced attribution modeling.

🔒 Free Candidate Preparation Access

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