Director, Insights

🏢 Bombas · 📍 New York, New York 💰 $168,000 - $168,000 / yr

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Position Summary & Responsibilities

Job Title:

Director, Insights

About Bombas:

Bombas is a comfort focused premium basics brand with a mission to help those in need. The company launched in 2013, after the founders learned that socks are the #1 most requested clothing item at homeless shelters. From there, they set out to solve that problem, donating a pair of socks for every pair they sell. How do you donate a lot of socks? You sell a lot. And how do you sell a lot? You make the most comfortable socks in the history of feet. Millions of pairs sold and donated later, Bombas has continued to innovate within its mission and product, introducing new socks, as well as underwear and t-shirts, the #2 and #3 most requested clothing items at homeless shelters, all while continuing to make a positive impact on the community where we all work and live.

Click here to see what it's like to work inside the Bombas Hive!

The word Bombas is derived from the Latin word for bumblebees. Bees work together to make their hive a better place. At Bombas, we’re inspired by that. We know it’s the collective efforts of our team that keeps the Hive alive and strong - a team that is diverse and inclusive. Different perspectives strengthen our ability to make the most comfortable versions of the products people wear closest to their bodies every day and to serve the communities where we all work and live. We are committed to continuously building a Hive where all are welcomed, seen, and heard regardless of age, color, ethnicity, gender, gender identity, genetics, physical or mental ability, protected veteran status race, religion and sexual orientation. As a team, we will strive to create room for different experiences and empower all voices.

Based on the specific needs and job requirements, this role will be working out of our Bombas HQ in New York City.

About the Job:

We are looking for a strategic, commercially-minded, and highly collaborative team player to join our Insights team as our Director of Insights, reporting directly to our Chief Marketing Officer & GM, eCommerce. The ideal candidate has 8+ years of progressive experience in Consumer Ins

🎯 Candidate Preparation Guide For Bombas Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluating alignment with mission-driven commerce, relentless product obsession, and DTC supply chain or brand scaling expertise.

📋 Preparation Priorities (Key Areas to Clarify):

1. Treating the social give-back mission as merely a PR checkbox rather than a core business pillar.
2. Proposing discounting or race-to-the-bottom pricing strategies that dilute premium product value.
3. Lacking appreciation for rigorous product testing and comfort-first design innovation.

✨ Recommended Role Alignment Hook:

I scale mission-driven DTC brands by obsessing over product comfort, community loyalty, and sustainable unit economics.

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