Director, CRM Strategy

CourtAvenue is a company of industry experts accelerating digital transformation for the world’s most ambitious companies.

 

At CourtAvenue, you will be a part of a culture powered by entrepreneurs, technologists, data scientists and the habitually restless dedicated and energized to design products and services that transform businesses while optimizing them for growth. You will have the opportunity to learn and grow within a culture that values innovation while focusing on redesigning the experience between consumer and service (or product) by leveraging a fluid, seamless, and thoroughly transparent engagement.

The Director, CRM Strategy is the day-to-day owner of CRM strategy execution on one or more of CourtAvenue's largest accounts, translating the broader program vision — set together across accounts — into activation-ready specifications: audience segmentation, journey logic, suppression rules, and campaign requirements. This is a hands-on role: you'll be building segmentation frameworks and journey maps yourself, not only directing others to build them, while also representing CRM strategy credibly in client meetings.

This role requires strong CRM strategy fundamentals — lifecycle segmentation, journey orchestration, and data-informed personalization. Automotive or dealer-network CRM experience (OEM, dealer group, or other distributed-retail model) is preferred given current client needs.

📋 Preparation Priorities (Key Areas to Clarify):

• 1. Rigid adherence to traditional agency silos or slow waterfall development
• 2. Failure to tie creative output directly to client ROI and business growth metrics
• 3. Displaying ego or resistance to rapid cross-functional feedback loops

✨ Recommended Role Alignment Hook:

I sit right at the intersection of brand narrative and technical execution, shipping digital products that look incredible and scale aggressively.