Head of Finance

🏢 DEUNA · 📍 Ciudad de México, Mexico · 💼 remote · ⏰ Full time
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Position Summary & Responsibilities

About DEUNA 🧡
 
DEUNA is a rapidly growing startup revolutionizing global commerce with ATHIA, our AI-powered orchestration and payments platform that helps large enterprises boost approval rates, reduce costs, and unlock new revenue. Built by the team behind DEUNA—the fastest-growing Commerce OS in Latin America—ATHIA combines payment intelligence, checkout optimization, and data orchestration in one powerful solution.
 
With deep integrations across 300+ PSPs and alternative payment methods, and over 20% of Mexico’s digital economy running through our platform, we simplify global payments through a single integration and centralized reconciliation.
We are a rapidly growing startup expanding into the U.S. to meet the urgent needs of large retailers, marketplaces, airlines, and QSRs. Join us to shape the future of payments! 🚀
 
Visit https://www.deuna.com/ to learn more about us!

As the Head of Finance, you will be responsible for overseeing all financial aspects of the company, including financial planning, analysis, forecasting, reporting and accounting. You will play a key role in driving the financial strategy, ensuring sustainable growth, and helping to scale our operations. You will collaborate with the leadership team to align financial goals with business objectives, manage cash flow, and ensure financial stability as we continue to innovate in the payments industry.
 
Key Responsibilities:
Financial Strategy & Planning:
Develop and execute financial strategies to support the company’s overall objectives and growth targets.
Lead financial forecasting, budgeting, and long-term financial planning processes.
Provide insights and recommendations to the executive team based on financial data to drive business decisions.
Financial Reporting & Compliance:Oversee th
🎯 Candidate Preparation Guide For DEUNA Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

The strict evaluation focus is on high-growth LatAm fintech expansion, modular checkout optimization, and frictionless fraud mitigation.

📋 Preparation Priorities (Key Areas to Clarify):
  • 1. Applying rigid US or European fintech playbooks directly to LatAm markets without local adaptation
  • 2. Failing to prioritize latency reduction in checkout conversion pipelines
  • 3. Hesitating when asked to operate autonomously in ambiguous, fast-moving situations
✨ Recommended Role Alignment Hook:

I build frictionless checkout infrastructures that maximize conversion and crush fraud across the complex LatAm digital commerce ecosystem.

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