Marketing Program Manager

🏢 Discord · 📍 San Francisco Bay Area 💰 $148,000 - $166,500 / yr

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Position Summary & Responsibilities

Discord has a highly engaged community of millions of daily active users who use the platform for many different reasons, but there’s one thing that nearly everyone does: play video games. Discord plays a uniquely important role in the future of gaming, and we are focused on making it easier and more fun for people to hang out before, during, and after playing games.

We're looking for a Marketing Program Manager to join our Partner Marketing team and help us execute co-marketing programs, events, and industry marketing with top game developers and technology partners. This role sits at the intersection of partnerships, marketing, and program management, and plays an important part in supporting partner relationships and program delivery across our platform.

Reporting to the Director, Partner Marketing, you'll work cross-functionally to help ensure the successful launch of win-win-win campaigns: good for players, good for partners, and good for our business. You'll help keep timelines, processes, and cross-functional coordination on track across sales, product, brand, creative, and channel teams.

What You'll Be Doing

Co-Marketing Execution

Support and execute partner co-marketing campaigns across channels including owned social, email, in-product placements, and live events.
Help maintain marketing "playbooks" and repeatable program templates that support consistency and faster time-to-launch across partners.
Support GTM planning for partner moments (new product launches, integrations, tentpole game releases), helping prepare materials and recommendations for review.
Coordinate with partners' marketing counterparts on creative direction, promotional timing, approvals, and campaign deliverables.

Cross-Functional Program Coordination

Provide day-to-day program support for Commerce partners, helping keep always-on promotions running smoothly.
Coordinate with Developer Solutions, Advertising, Commerce, PMM, and Channel Marketing teams to track timelines, deliverables, and responsibilities for partner-facing programs.
Maintain project timelines, flag dependencies and risks, and help facilitate regular syncs with internal stakeholders.
Maintain intake and request-tracking workflows (e.g., via Salesforce and Asana) so partner marketing requests

🎯 Candidate Preparation Guide For Discord Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Interviewers strictly test user-centric community empathy, high-concurrency systems design, and cultural alignment with a gamer-first ethos.

📋 Preparation Priorities (Key Areas to Clarify):

1. Viewing community moderation, safety, and trust & safety infrastructure as an afterthought
2. Proposing bloated, corporate enterprise solutions that clash with Discord's lightweight vibe
3. Poor understanding of real-time event-driven architecture and state synchronization

✨ Recommended Role Alignment Hook:

I build ultra-responsive real-time systems designed to keep millions of hyper-engaged communities seamlessly connected.

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