Digital Marketing Manager
Position Summary & Responsibilities
Who We Are
EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results. Leading brands, agencies, networks, streamers, and studios trust EDO's TV intelligence to know what works. EDO is headquartered in New York City and Los Angeles.
We recognize the benefits of hybrid working and want to create the best balance to ensure we can continue working together effectively. For our NYC team, we have a hybrid work policy of three days in the office and two remote work days.
The Role
EDO is hiring a Digital Marketing Manager to own and scale our digital activation engine. This is a high-autonomy role—not a support function. You will lead strategy and execution across paid media, email, social, and web to translate content launches into measurable pipeline impact, while managing our agency and contractor network.
Sitting at the center of our Go-to-Market team, you will collaborate directly with sales, product marketing, and executive leadership. We are looking for a self-directed growth marketer who moves fast, makes independent decisions, and thrives with minimal oversight in a lean, fast-paced startup environment.
What You Will Do
- Paid Media & ABM: Plan, execute, and optimize targeted, full-funnel paid media campaigns across LinkedIn, Google Ads (display, SEM), and other potential programmatic and contextual buys; Manage agency and contractor partners to ensure campaigns are live on schedule, target lists are current, and performance is reviewed and optimized regularly.
- Email Marketing: Own end-to-end email marketing via HubSpot — including campaigns, nurture flows, segmentation, deployment, and performance reporting; coordinate with contract writers to ensure content is on-brief, QA'd, and deployed on time.
- Social Distribution: Manage EDO's organic social chan
Key Role Competencies & Evaluation Highlights
The core evaluation tests your ability to convert massive, complex TV and digital engagement datasets into clear, actionable revenue-driving intelligence for major brands and networks.
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