Media Analytics Associate
Position Summary & Responsibilities
Who We Are
EDO is a data, measurement and analytics company that powers the success of marketing, research and creative professionals. The company is an innovative leader in applying world-class data science and unique behavioral metrics to help its clients β advertisers, TV networks and movie studios β generate greater value from their creative efforts and media investments. EDOβs core platform, Ad EnGage, brings the power of digital measurement to TV, providing comprehensive ad occurrence and effectiveness insights via real-time, always-on, and fully syndicated Search Engagement data.
EDO is headquartered in Los Angeles and New York City. We recognize the benefits of hybrid working, and want to create the best balance to ensure we can continue working together effectively. Our hybrid work policy is three days in the office and two remote work days.
The Role
The Media Analytics Associate is a key member of the Media Analytics team, working side-by-side with Sales, Product, and Data Science to bring EDO data to life and maximize value for clients. The role requires equal parts analytic skill and the ability to create and present actionable data-driven insights to television networks, movie studios, marketers and their agencies.
What You Will Do
- Manage client accounts as the day-to-day EDO point person for the research and insights teams at TV Networks and Fortune 500 advertisers.
- Author standard reporting and custom analyses for advertiser clients that highlight the power of EDO data and provide insights around optimizations advertising via creative and media decisions.
- Proactively deliver advertising category and brand-level insights to TV Networks that can be used to help drive TV ad sales.
- Contribute to expansion of EDO Convergent TV measurement through managing first party ad tags and site pixels, and troubleshooting where needed.
- Understand our clientsβ needs and determine new ways to present EDO data in compelling ways that match those needs.
- Ensure that clients are deriving maximum value from the EDO partnership to ensure high client satisfaction, renewals, and account growth.
- Support the sales and business development process by producing analyses and marketing collateral for new business presentations.
- Work with the EDO product team, engineers and data scientists to plan and prioritize features. Work
Key Role Competencies & Evaluation Highlights
The core evaluation tests your ability to convert massive, complex TV and digital engagement datasets into clear, actionable revenue-driving intelligence for major brands and networks.
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