VP, Brand Partnerships

🏢 Edo · 📍 New York 💰 $155,000 - $170,000 / yr

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Position Summary & Responsibilities

Who We Are

EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO’s TV intelligence to know what works.

EDO is headquartered in New York City and Los Angeles.

To learn more about the work we do at EDO, please visit EDO Press.

The Role

The VP, Brand Partnerships at EDO is looking for someone with a reputation for developing trusted relationships with senior marketing, media, creative and insights leaders at top brands. The ideal candidate has sold solutions at the intersection of media, advertising, insights and technology and have a clear perspective on where the industry is now, as well as where it is headed. Additionally, candidates who are eager to put their deep sales experience and industry expertise to work by driving the growth of an innovative company that is changing the game of how television advertising is planned, optimized, measured and monetized.

What You Will Do

Drive EDO’s sales efforts to new advertiser clients across key product categories.
Engage with marketing, media and insights leaders at Fortune 500 brands, and their ad agencies, to understand their needs and position the value of EDO.
Work with EDO leadership to develop a targeted list of prospect accounts, and maintain a solid pipeline of meeting and proposal activity.
Actively utilize CRM software (HubSpot) to track progress against sales outreach goals, deal activity, and performance against financial targets.
Meet quarterly bookings and revenue sales targets.
Work closely with the Media Analytics and Client Service team to ensure that proposals are scoped appropriately and that client value is maximized.
Work alongside the EDO marketing team to develop and refi

🎯 Candidate Preparation Guide For Edo Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

The core evaluation tests your ability to convert massive, complex TV and digital engagement datasets into clear, actionable revenue-driving intelligence for major brands and networks.

📋 Preparation Priorities (Key Areas to Clarify):

1. Getting lost in data complexity without tying analytics to commercial business outcomes.
2. Inability to defend statistical methodologies against skeptical enterprise buyers.
3. Slow-moving analytical approach that cannot keep pace with real-time media consumption trends.

✨ Recommended Role Alignment Hook:

I transform massive TV and digital engagement datasets into definitive currency that brands use to optimize their entire media spend.

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