Principal Analyst, Marketing, Media & Ad Tech Briefings

🏢 Emarketer · 📍 New York, New York, United States 💰 $160,000 - $170,000 / yr

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Position Summary & Responsibilities

EMARKETER is a subsidiary of Axel Springer SE, a transatlantic media company headquartered in Berlin and New York. Axel Springer's guiding principles – first articulated as The Essentials – remain a cornerstone of the company’s foundation today. Learn more about Axel Springer.

We’re hiring a Principal Analyst to lead our daily coverage of Marketing, Media, & Ad Tech content at EMARKETER.

The Role and Team:

EMARKETER’s Briefings are a suite of premium subscription newsletters reaching tens of thousands of business professionals daily. We are seeking a Principal Analyst - a high-profile industry authority with a distinct point of view to lead our Marketing, Media & Ad Tech coverage.

In this role, you will manage a specialized team of analysts and set the direction for our daily briefings and real-time reports on marketing, media and ad tech. You will also directly contribute content to our subscriber-only newsletters, which cover the full spectrum of the industry from the mechanics of programmatic, retail media, and social to the strategic shifts driven by AI-integrated marketing and customer engagement. This position offers a unique platform to bridge the gap between deep-dive research and high-impact media, shaping how the world’s top professionals understand the technologies defining our future.

This is a hybrid role based out of our New York City office, with regular in-office expectations.

Applicants must be authorized to work in the United States without the need for visa sponsorship, now or in the future. Candidates must be within commuting distance of our New York City office. Relocation assistance is not available.

The Ideal Candidate is:

An exceptional communicator who can identify the "so what" in business news and translate high-level concepts into high-impact, concise,

🎯 Candidate Preparation Guide For Emarketer Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Assessing deep digital marketing fluency, data-driven forecasting capability, and high-velocity content delivery.

📋 Preparation Priorities (Key Areas to Clarify):

1. Superficial understanding of modern media ecosystems and attribution models
2. Slow content or analytical output that misses fast-moving news cycles
3. Inability to back up market assertions with hard data

✨ Recommended Role Alignment Hook:

I translate complex digital media trends and ad-spend data into razor-sharp insights that media executives rely on daily.

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