Director, Player Marketing

🏢 Epic Games · 📍 BLANK,BLANK,Multiple Locations 💰 $209,344 - $209,344 / yr

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Position Summary & Responsibilities

WHAT MAKES US EPIC?

At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating.

Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.

MARKETING

What We Do

We deliver the most innovative gaming experiences possible to players around the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.

What You'll Do

Epic Games is looking for a Player Marketing Director to lead player-facing marketing strategy across the Fortnite ecosystem — focused on third-party content and games. This role owns the connection between our games and our players, turning insight into campaigns that drive awareness, engagement, and retention at scale, while helping stand up marketing plans for new experiences moving toward launch.

You'll bring rigor to how the team plans, measures, and prioritizes: building real player-funnel visibility, a stronger measurement and experimentation practice, and clear, executive-ready storytelling around impact. You'll manage a small team of marketing managers and report directly to the Senior Director of Marketing.

In this role, you will

Own player marketing strategy and execution across a portfolio of 2nd & 3rd party content in the Fortnite ecosystem, including UEFN games, developer-built experiences and more
Lead marketing planning for new experiences and IP programs as they move toward launch, partnering closely with product and studio teams from early development onward
Build and scale a data-driven marketing practice: define KPIs, build real funnel and player visibility, run experiments, and report results and ROI clearly to senior leadership
Own genre-focused campaigns, in-game live events, and IP partnership marketing across the portfolio
Manage, coach, and grow a team of marketing managers, helping the

🎯 Candidate Preparation Guide For Epic Games Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Technical mastery in high-performance C++ and absolute passion for Unreal Engine, gaming ecosystems, and player-first experiences.

📋 Preparation Priorities (Key Areas to Clarify):

1. Using slow, unoptimized high-level abstractions without understanding the underlying hardware cost.
2. Displaying indifference to gaming culture or viewing Unreal Engine strictly as a generic enterprise tool.
3. Lacking foundational computer science rigor in concurrency, rendering loops, or data structures.

✨ Recommended Role Alignment Hook:

I build high-performance, low-latency systems that let creators and players interact with massive digital worlds seamlessly.

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