Demand Partnerships Director, Italy

🏢 Equativ · 📍 Milan · 💼 hybrid · ⏰ Permanent

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Position Summary & Responsibilities

About the Role

We are seeking a highly strategic and well-connected Demand Partnerships Director to lead our agency and demand-side business in Italy. This is not a standard sales role; it is a "Market Maker" position. You will be responsible for elevating Equativ’s market perception, leveraging your personal credibility and "Trust" to secure long-term partnerships, and driving the exponential growth of both our Curation (Equativ Maestro) and premium Managed Service businesses.

Reporting to the Managing Director, you will play a pivotal role in strengthening and expanding our Managed Service offering (acquiring new business) alongside our scalable curation solutions, deeply integrating Equativ into the core buying strategies of major HoldCos, independent agencies, and direct brands.

🎯 Candidate Preparation Guide For Equativ Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

AdTech scalability, programmatic monetization expertise, and cross-functional execution in fast-paced revenue environments.

📋 Preparation Priorities (Key Areas to Clarify):

1. Blaming third-party cookie deprecation entirely for revenue drops without actionable workarounds
2. Sounding like a generalist marketer rather than a technical programmatic revenue expert
3. Lack of familiarity with publisher-side vs. buyer-side monetization dynamics

✨ Recommended Role Alignment Hook:

I’ve spent my career cutting through ad-tech latency and publisher yield leakage to directly scale programmatic revenue.

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