Controller, Finance - AI first

🏢 Eulerity · 📍 New York, New York 💰 $130,000 - $150,000 / yr

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Position Summary & Responsibilities

Eulerity is a leading marketing technology company simplifying digital advertising for franchises and multi-location businesses. We use machine learning and automation to help our clients scale. We are currently in a pivotal "0 to 1" phase regarding our financial infrastructure and need a hands-on leader to professionalize our accounting and prepare us for future growth.

The Role

We are seeking a leader in Finance who is fundamentally a builder and uses AI tools. Your immediate priority will be to take full ownership of our financial operations, ensuring our books are impeccable and our cash flow is managed with precision.

While this role requires a strategic mind capable of handling future fundraising (venture debt/equity) as the company evolves, your primary focus today will be operational. You will be the sole owner of the finance function, managing pass-through costs, reconciliations, and financial reporting.

Key Responsibilities

Immediate Priorities: Accounting & Operations

Own the General Ledger: Manage day-to-day accounting operations including AP/AR, payroll, and the general ledger. Ensure all data is accurate and up to date.
Media Spend Management: Actively manage and reconcile pass-through media costs. You must understand the difference between gross vs. net revenue in an AdTech context and ensure client media budgets are accounted for correctly.
Cash Flow Control: rigorous monitoring of cash flow, burn rate, and runway. You will provide leadership with accurate, real-time views of the company’s liquidity.
Month-End Close: Establish and execute a disciplined month-end close process, producing timely financial statements (P&L, Balance Sheet, Cash Flow).
Systems Implementation: Move us from early-stage startup processes to professional financial workflows. Implement controls and software stacks (e.g., billing, expense management) that scale.

Future Focus: Strategy & Growth

Financial Readiness: Ensure our financial historicals and models are structured in a way that will support due diligence when the time comes for fundraising.
Strategic Modeling: Build financial models to forecast growth scenar

🎯 Candidate Preparation Guide For Eulerity Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Hyper-automation of digital marketing and agile SaaS scaling, testing your ability to simplify complex ad-tech operations for enterprise and franchise clients.

📋 Preparation Priorities (Key Areas to Clarify):

1. Relying on slow, enterprise-heavy, waterfall go-to-market strategies unsuited for a rapid ad-tech startup
2. Lack of hands-on technical understanding of digital marketing infrastructure and programmatic ad buying
3. Sounding like a traditional agency worker rather than a product-minded automation builder

✨ Recommended Role Alignment Hook:

I build automated martech infrastructure that slashes the friction of enterprise digital advertising across thousands of localized franchise locations.

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