Director, Marketing Operations, Technology, and Analytics (Remote)

🏢 Ezcaterinc · 📍 Boston, MA · 💼 remote 💰 $195,864 - $268,420 / yr

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Position Summary & Responsibilities

ezCater is the #1 food tech platform for workplaces in the US. The company makes it easy for any organization to manage its food needs and order from over 125,000 restaurants nationwide. For workplaces, ezCater provides flexible and scalable solutions for everything from employee meal programs to one-off meetings, all backed by 24/7 service and business-grade reliability. For restaurant partners, ezCater helps grow their business by bringing them new high-value customers and large orders.

As Director of Marketing Operations, Technology & Analytics, you will lead the people, processes, systems, and measurement that enable Marketing to execute reliably, scale efficiently, and make data-informed decisions. Reporting to the VP, Brand & Digital Marketing, you will lead a multidisciplinary team that supports ezCater’s blended B2B and B2C growth model across demand generation, lifecycle, marketplace customer acquisition, and restaurant-partner GTM motions.

You will lead and develop a high-performing team and ensure Marketing can move quickly with trusted data, strong governance, and rigorous measurement. You will own the marketing measurement strategy that helps the business understand what is working, why it is working, what is incremental, and where to invest next. You will also partner closely with business stakeholders and analytics leaders across Marketing, Sales, Product, Engineering & Data Tech, and Finance.

What You'll Do:

Lead a team across marketing operations, marketing technology, and marketing analytics
Balance near-term execution with longer-term capability building and communicating trade-offs clearly when priorities change
Define and evolve the operating model, governance, and cross-functional processes that enable scalable campaign and lifecycle execution across Marketing
Own the martech strategy and roadmap, from architecture through day-to-day governance, including marketing automation, CRM and audience data, customer data platforms, web content systems, advertising operations, analytics, and workflow tools
Ensure marketing systems and data flows work together across platforms such as Salesforce, HubSpot, Iterable, WordPress, Ac

🎯 Candidate Preparation Guide For Ezcaterinc Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Customer-centric obsession, marketplace dynamics mastery, and collaborative problem-solving within a mature scale-up culture.

📋 Preparation Priorities (Key Areas to Clarify):

1. Exhibiting siloed thinking or throwing other departments under the bus.
2. Relying on ego rather than data and customer feedback to win arguments.
3. Failure to grasp the unique logistical hurdles of business catering and food service tech.

✨ Recommended Role Alignment Hook:

I obsess over marketplace supply-demand loops and customer delight to drive high-frequency repeat usage.

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