Brand Operations Lead, Fulfillment

🏢 Faire · 📍 New York City, NY; San Francisco, CA 💰 $116,000 - $159,500 / yr

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Position Summary & Responsibilities

About Faire

Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive.

We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

We're looking for a senior operator to own how brand onboarding works for Fulfilled by Faire (FbF), not just how individual brands get live.

Our specialist team runs brands from commitment to activation today. This role sits above that. You'll own the program itself: the KPIs, the dashboard that tells us whether onboarding is healthy, and the roadmap that fixes what keeps breaking.

FbF is scaling from roughly 1% to 20% of GMV. Onboarding cannot be the thing that breaks on the way there. Your job is to make sure it doesn't, by building leverage rather than absorbing volume.

You'll also set the bar for the specialist team. You'll write the playbooks, coach people on root-cause rigor and brand communication, and raise the standard around you. This is a senior IC role with no direct reports. Your influence comes from judgment, evidence and follow-through.

Expect 20-25% travel to our fulfillment nodes, and warehouse partners.

What you’ll do

Own the onboarding system

Own the end-to-end onboarding experience for brands joining FbF, from commitment through activation and post-launch stabilization
Be accountable for the KPIs
Carry a focused portfolio of strategic and at-risk brands yourself while the team handles day-to-day volume
Diagnose ambiguous, high-impact problems independently

Build the measurement layer

Monitor and recomme

🎯 Candidate Preparation Guide For Faire Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Measures analytical horsepower, marketplace dynamics intuition, and extreme ownership in a hyper-growth retail tech environment.

📋 Preparation Priorities (Key Areas to Clarify):

1. Focusing purely on enterprise features while ignoring the nuanced needs of independent retailers
2. Relying on gut feel instead of rigorous metrics during case studies
3. Low tolerance for fast-paced operational pivots

✨ Recommended Role Alignment Hook:

I scale two-sided marketplaces by obsessing over unit economics and removing friction so independent retailers can compete effortlessly.

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