Brand Marketing Manager

🏢 Fastly · 📍 Denver, CO; New York City, NY; San Francisco, CA 💰 $104,830 - $147,996 / yr
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Position Summary & Responsibilities

Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly’s customers include many of the world’s most prominent companies, including GitHub, Yelp, Paramount, and JetBlue.

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Posting Open Date: October 13, 2026

Anticipated Posting Close Date*: November 13, 2026

*Job posting may close early due to the volume of applicants.

Brand Marketing Manager 

As Fastly Brand Marketing Manager, you will help shape how the world perceives Fastly. You will have the opportunity to shape and evolve our brand, drive brand awareness and understanding, and ensure brand consistency across all marketing channels. You will lead enablement programs to ensure our employees and agency partners understand our brand strategy and identity. Reporting to the Senior Director of Brand & Market Influence, you will serve as the steward turning brand positioning into integrated campaigns, governance, and measurement. You will collaborate cross-functionally with creative, PR, content, integrated campaigns, and product teams to safeguard and elevate the Fastly brand globally.

What You'll Do:

  • Program Management: Translate brand strategy into actionable program plans, creative briefs, and integrated campaign kickoffs alongside digital and campaign teams
  • Governance and Evangelization: Create systems and processes for managing consistency and adherence to Fastly's brand identity, style guides, asset libraries, and self-serve training programs that make it easy for every team to show up as one brand
  • Agency Management: Manage external brand agencies, vendor relationships, and production budgets
  • Brand Measurement and Insights: Support brand measurement, including brand health tracking, campaign effectiveness, and message testing
  • Partner Cross-Functionally: Collaborate seamlessly with Product Marketing, Field Marketing, Campaigns, and Digital
🎯 Candidate Preparation Guide For Fastly Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Low-latency systems engineering and edge computing mastery, testing absolute rigor in performance and reliability.

📋 Preparation Priorities (Key Areas to Clarify):
  • 1. Hand-waving performance bottlenecks or ignoring network-level constraints
  • 2. Lack of low-level debugging skills in C, Rust, or modern systems languages
  • 3. Proposing bloated architectural layers that increase latency
✨ Recommended Role Alignment Hook:

I build lightning-fast edge architectures that push compute closer to the user without sacrificing reliability.

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