Head of Growth Marketing, RPAG

At Great Gray Group, we strive to set the bar for the retirement services industry. Our goal is to deliver advanced retirement solutions that combine our core fiduciary services with robust investment options, innovative technology, and dedicated client service. We focus on making choices clearer, transitions smoother, and the client experience more delightful. Complacency isn't in our vocabulary. Every day, we look for opportunities to better serve our clients, be an excellent business partner, and earn the trust of those who rely on us. 

The Role

Great Gray is looking to add a Head of Growth Marketing, RPAG to our Marketing team. This role owns the full RPAG marketing P&L — driving new advisor acquisition, member engagement, cross-sell/upsell, and expansion revenue. Reporting to the CMO, you will have full-funnel accountability for RPAG's marketing motion, from first touch to closed booking, while jointly operating the advisor channel and shared martech infrastructure alongside the Demand Gen function. This is the only role in the marketing organization with full P&L accountability for a business unit. This role sits at the intersection of strategy and execution — you will set the direction and own the delivery. The ideal candidate brings a retail or B2C orientation: high-pace, high-volume growth marketing with net-new advisor acquisition as the primary KPI. Experience supporting a direct-to-consumer website, marketplace, or subscription platform is strongly preferred.

Location

This position will work from our Boston, MA office. Great Gray currently supports a hybrid work model with 4 days onsite, and 1 day remote.

Visa sponsorship or transfer of an existing visa is not available for this position. Applicants must be authorized to work directly for any employer in the United States without visa sponsorship or transfer.

Responsibilities 

• Own revenue accountability for the RPAG marketing motion, including new advisor acquisition, member engagement, cross-sell/upsell, and expansion revenue targets
• Drive full-funnel marketing for RPAG advisor acquisition from awareness through closed booking; targeting net-new advisors through the advisor channel
• Build and maintain RPAG member engagement programs, including systemat

🔒 Unlock Full Requirements & Apply ($500 Bonus) ↓

📋 Preparation Priorities (Key Areas to Clarify):

• 1. Proposing high-risk, uncalculated financial strategies or ignoring compliance mandates.
• 2. Exhibiting poor analytical rigor or sloppy modeling capabilities.
• 3. Lacking the gravitas required to advise institutional stakeholders or high-net-worth clients.

✨ Recommended Role Alignment Hook:

I combine rigorous fiduciary oversight with strategic financial stewardship to protect and grow institutional capital across economic cycles.