Head of Marketing

🏒 Handoff · πŸ“ Austin, TX · πŸ’Ό onsite · ⏰ Full-time Employee
⚑ Direct Talent Broker Referral
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Position Summary & Responsibilities

Why join us?
Handoff is the AI agent that runs a construction company. We help remodelers automate estimating, streamline operations, and win more work - backed by real-time cost data, intuitive design, and workflows that β€œspeak contractor.” With over 10,000 monthly active users and $6B in annualized project volume already flowing through our platform, we’re becoming the trusted partner for the people who build our homes.
We are backed by $25M+ raised from Y Combinator, Initialized, and Greycroft. Our team is distributed across hubs in Austin, SΓ£o Paulo, and Buenos Aires, and we are deeply focused on building intuitive, high-impact solutions that make a real difference for our users.

Head of Marketing at Handoff

We're hiring a Head of Marketing to scale Handoff from $10M to $100M+ ARR by building the growth system from the ground up. This isn't a "manage the brand" role. It's a builder role: you'll design and own three growth engines (Content, PLG, and Outbound) in tight partnership with Sales and Product, and you'll hire the team to run them.

In this role you'll own everything from SEO and social content to free trial activation, outbound warming programs, and shared GTM reporting with Sales. You'll install the measurement discipline, operating cadence, and team structure required to make Marketing a durable revenue driver as Handoff adds products and grows into new markets.

This role is ideal for someone who has built growth systems at a B2B SaaS company before. Someone who knows what a real content engine, a PLG loop, and an outbound warming program actually look like in practice, and who wants to own the whole thing at a company that is genuinely reshaping a massive industry.

🎯 Candidate Preparation Guide For Handoff Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

They evaluate rapid experimentation speed, consumer fintech or commerce growth hacking, and absolute obsession with user retention loops.

πŸ“‹ Preparation Priorities (Key Areas to Clarify):
  • 1. Relying on bloated enterprise playbooks instead of nimble, early-stage growth tactics.
  • 2. Inability to tie creative growth ideas back to hard financial unit economics.
  • 3. Slow decision-making speed or resistance to shipping imperfect MVPs.
✨ Recommended Role Alignment Hook:

I obsess over the physics of consumer growth, using rapid experimentation loops to engineer sustainable, high-retention transactional funnels.

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