Senior Marketing Writer
Position Summary & Responsibilities
Senior Marketing Writer Role Description
-Requires 2 days a week onsite in Boston, MA office
-$110,000 -$130,000 + bonus
About the Role
IANS is evolving from a research-and-advisory firm into a security Intelligence Platform — shifting from static content delivery to a data-as-a-service model that gives security leaders real-time, benchmarked, and actionable intelligence. We’re looking for a Senior Marketing Writer who can translate that evolution, and the complex ideas behind it, into clear, compelling copy that drives engagement, demand, and brand authority. You’ll lead the development of high-impact marketing content across channels shaping messaging, elevating quality, and ensuring consistency with our brand voice.
This role is ideal for a strategic writer who understands how words perform in the real world: attracting the right audience, supporting the funnel, and reinforcing brand credibility.
The successful candidate will also be highly skilled in short-form communication, someone who can craft email subject lines that grab attention, write body copy that converts, develop calls to action that drive measurable results, and contribute to a team shaping the conversation around cybersecurity leadership and strategy.
You’ll also develop original creative concepts for integrated marketing campaigns — the central idea, messaging platform, and copy themes that extend across email, social, web, and events.
This role sits at the intersection of creativity and performance: you’ll write, test, and refine marketing and sales content that connects with our audience and moves them to act. You’ll collaborate closely with marketing, product, sales, and design teams to ensure every piece of copy is on-brand, audience-centric, and optimized for engagement and conversion.
This is a mission-critical role in telling that story: you’ll be one of the primary voices communicating how IANS is helping security teams navigate a time of unprecedented change, and how our evolution into an Intelligence Platform built on a data-as-a-service model gives them an edge. We’re looking for someone who brings an AI-first mindset to the work itself — using AI as a force multiplier to accelerate ideation, drafting, and testing, so our storytelling can move as fast as the market we cover.
Key Responsibilities<
Key Role Competencies & Evaluation Highlights
Cybersecurity risk management maturity, CISO-level advisory acumen, and translating threat intelligence into actionable enterprise defense strategy.
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