Digital Product Director
Position Summary & Responsibilities
Digital Product Director — IDEO London
Digital Product Director
In a Nutshell
IDEO London is looking for a Digital Product Director to help shape what it means to design AI-driven products that people actually trust. This is a senior role for someone who thinks of AI as a design material — not a feature set — and who understands that the hardest problems in AI aren't just technical. They're human.
You'll spend most of your time embedded in client work, directing product engagements from brief through to market. But you'll also help build something bigger: IDEO's AI product practice in Europe, at a moment when the regulatory landscape — the EU AI Act, CSRD, EHDS — is becoming a genuine creative opportunity for the organisations brave enough to treat it that way.
You'll report to the London Leadership Team and work closely with directors and interdisciplinary teams across the studio. Business development is a natural part of the role — growing relationships, shaping opportunities, and helping clients understand what it genuinely means to build AI into their products and organisations responsibly.
Why is this role important for IDEO's work?
The question has shifted. Companies aren't asking "what can AI do?" anymore. They're asking "how do we make AI investment turn into something our customers actually want — and trust?"
That's the work. And it takes more than technical fluency. It takes the ability to sit at the intersection of human need, business ambition, and the emerging rules that will define how AI gets built in Europe. IDEO's London studio is positioned to lead here — and this role is central to making that happen.
We're not building an ML shop. We're building the practice that helps clients move from aspiration to reality: designing socio-technical systems that are trustworthy by design, not just compliant by accident.
Once here you will
- Lead digital product engagements from brief through to market, owning quality, pace, and the client relationship throughout
- Act as the main client point of contact on strategic accounts, building trust beyond the immediate project team
- Direct multidisciplinary teams with clear thinking and steady hands, keeping work moving without losing rigour or craft
- Help clients navigate the shift from AI-bolted-on to AI-native — includi
Key Role Competencies & Evaluation Highlights
Evaluating human-centered design capabilities, collaborative synthesis of ambiguous problems, and the humility to prototype and fail fast.
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