Marketing Automation Engineer (Braze)

🏢 Inkind · 📍 Remote · 💼 remote

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Position Summary & Responsibilities

Job Title: Marketing Automation Engineer (Braze)

Build the infrastructure powering the future of restaurant payments

At inKind, we’re building a new way to drive customers to restaurants. We power the relationship between millions of users and thousands of restaurants.

We are looking for a Marketing Automation Engineer at inKind who can optimize the consumer relationship with a mix of marketing best-practices, strong understanding of data flow, and the ability to translate it to genuine personalization while technically executing on them at scale. You’ll collaborate closely with business and marketing teams to build systems that directly impact the restaurants and users who rely on inKind.

As a Marketing Automation Engineer at inKind, you will be responsible for implementing marketing campaigns. You will receive creative briefs and project plans, and be responsible for drafting technical implementation docs and building them. Much of this building will be done dashboard-side in Braze Canvases. Optimizing platform usage, data-based triggering, and understanding user journeys are all key aspects of this role.

Our team has a builder-first mindset, leveraging modern Consumer Engagement Platform (CEP) tools such as Braze and data warehouses like Snowflake, to power rich datasets of user information to use for personalization and customer lifecycle management. We are looking for someone who can turn that data into dynamic, well-timed, high-relevance communication across email, SMS, and push — at scale. This role would have the opportunity to create genuine personalization engines using best-in-class tooling and data models.

What You’ll Work On

Platform Execution

Architect and build complex journey flows - multi-branch, behavior-triggered, time-delayed - that respond dynamically to what users do in the app
Create sophisticated email, SMS, and push templates using dynamic tem

🎯 Candidate Preparation Guide For Inkind Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Interviewers scrutinize commercial acumen, B2B/B2C marketplace dynamics, and the capacity to scale innovative fintech-hospitality business models.

📋 Preparation Priorities (Key Areas to Clarify):

1. Treating hospitality as a purely transactional industry without grasping partner pain points.
2. Relying on vanity metrics rather than unit economics and retention.
3. Lack of commercial hunger or proactive market awareness.

✨ Recommended Role Alignment Hook:

I understand how to unlock hidden liquidity for hospitality operators while scaling frictionless consumer experiences.

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