Growth Marketing Manager, ASO (Contract)

🏢 Kabam · 📍 Vancouver · 💼 hybrid · ⏰ Contractor 💰 $40 - $51 / yr

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Position Summary & Responsibilities

At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. And this is where you come in...

Reporting to the Senior Growth Marketing Manager, the Growth Marketing Manager, ASO (Contract) will unify ASO strategy and execution into a single point of contact to ensure streamlined strategy and execution. This role is critical for driving organic growth for live service titles like MCoC and Shop Titans, while leading the Go-To-Market (GTM) strategy for upcoming new title launches.

🎯 Candidate Preparation Guide For Kabam Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Live-ops monetization mastery, free-to-play (F2P) game design intuition, and the ability to scale AAA mobile game franchises.

📋 Preparation Priorities (Key Areas to Clarify):

1. Designing games purely around monetization at the expense of core gameplay loop retention
2. Being out of touch with current mobile gaming market trends and competitor titles
3. Friction with cross-functional art, engineering, and product teams

✨ Recommended Role Alignment Hook:

I design immersive free-to-play mobile economies that drive legendary player retention and long-term monetization loops.

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