Senior Marketing Manager, Japan

🏢 Khaite · 📍 Tokyo, Japan
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Position Summary & Responsibilities

ABOUT KHAITE

KHAITE is a way of looking at the world. Shaped by formative encounters, cultural touchstones, and secret desires, this point of view comes to life through womenswear and accessories that find confidence in contrast. Each piece proposes a fresh balance of opposing elements- masculine and feminine, strength and softness, structure and fluidity- while embodying a signature sensuality and ease. 

Founded in 2016 by creative director Catherine Holstein and based in New York, KHAITE evolves with each season, building upon a foundation of robust yet polished items distinguished by exceptional materials, exquisite craftsmanship, and subtle yet striking details. 

 

ABOUT THE OPPORTUNITY

KHAITE is seeking a dynamic and strategic Senior Marketing Manager, Japan to lead and execute the brand’s marketing strategy and activities in the Japanese market. This role will be responsible for translating KHAITE’s global brand vision into locally relevant initiatives that drive brand awareness, client engagement, and retail performance.

The Senior Marketing Manager will work closely with KHAITE’s Japan retail and commercial teams, department store marketing divisions, local PR agencies, external partners, and KHAITE’s New York headquarters. The ideal candidate will have a strong understanding of the Japanese luxury market, excellent relationship-building skills, strong project management capabilities, and a sophisticated understanding of luxury brand marketing and client engagement.

 

ESSENTIAL DUTIES & RESPONSIBILITIES 

Japan Marketing Strategy & Execution

  • Develop and execute localized marketing initiatives that align with KHAITE’s global brand strategy and objectives.
  • Manage the planning, execution, and measurement of marketing activities across Japan, ensuring consistency with KHAITE’s global brand identity.
  • Identify opportunities to increase KHAITE’s visibility and engagement within the Japanese luxury market.
  • Develop local marketing calendars and coordinate campaigns, activations, launches, and key brand moments.

Department Store & Local Partner Collaboration

  • Build and maintain strong relationships with department store marketing divisions and key local partn
🎯 Candidate Preparation Guide For Khaite Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluates a pristine aesthetic sensibility, luxury market awareness, and the operational agility required to sustain high-end fashion standards.

📋 Preparation Priorities (Key Areas to Clarify):
  • 1. Treating luxury retail or design as mass-market fast fashion with higher price tags
  • 2. Showing a lack of meticulous attention to detail in portfolio or presentation
  • 3. Displaying inflexibility regarding the fast-paced, high-standard demands of a luxury house
✨ Recommended Role Alignment Hook:

I champion modern luxury storytelling by pairing uncompromising aesthetic standards with rigorous commercial execution.

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