Director, Direct Negotiation

🏢 Known · 📍 New York, NY 💰 $140,000 - $150,000 / yr
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Position Summary & Responsibilities

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is what happens when a data science firm and a creative agency stop arguing and start collaborating. We were built from scratch with PhD data scientists and award-winning creatives working on the same briefs, from day one. That structure earned us an Ad Age #3 A-List ranking, back-to-back Data & Insights Agency of the Year wins, plus Emmys, Cannes Lions, Clios, and Effies across clients in finance, tech, entertainment, consumer goods, and real estate. We're distributed across the U.S. and unapologetically ambitious.

If you're tired of choosing between doing smart work and doing creative work, you'll fit right in here.

BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU

Known's Media Science team uses advanced analytics, machine learning, and statistics to plan and optimize advertising dollars. We translate our clients' business goals into meaningful metrics and buy media across every channel to hit those outcomes. We're looking for a Director, Direct I/O to own our local broadcast investment practice and partner with a digital buying team of analysts, data scientists, and software engineers.

WHAT YOU'LL DO

  • Own local broadcast investment strategy for your clients, setting how dollars are allocated across markets, dayparts, and station groups
  • Lead negotiations with stations and rep firms, using Known's portfolio scale to win rates and value-add that a single-client buyer can't get
  • Own the accuracy and the consequences of estimates and posts. Diagnose underdelivery, hold stations to make-goods, and decide when to move money
  • Act as the senior broadcast voice in client conversations. Present the recommendation, defend it, and handle escalations directly
  • Partner with our data scientists and engineers to bring modeling and predictive analytics into broadcast planning, and help set the roadmap for Known's local TV IP
  • Define the standards the rest of the team works to, covering estimating methodology, QA, stewardship cadence, and reconciliation
  • Mentor buyers. Review their work, sharpen their negotiation instincts, and build the bench
  • Manage station and rep relationships as an ongoing portfolio rather than buy by buy

WHO YOU ARE AND WHAT YOU HAVE

  • 10+ years in local br
🎯 Candidate Preparation Guide For Known Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Assessing the integration of data science and creative storytelling to drive measurable marketing outcomes.

📋 Preparation Priorities (Key Areas to Clarify):
  • 1. Operating in a silo of either pure data or pure creative without bridging the two
  • 2. Inability to explain complex analytical models in simple, client-ready language
  • 3. Resistance to rapid testing and iterative experimentation
✨ Recommended Role Alignment Hook:

I engineer high-impact creative strategies backed by rigorous data science to guarantee marketing ROI.

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