Director, Media Strategy

🏢 Known · 📍 New York, NY 💰 $145,000 - $155,000 / yr

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Position Summary & Responsibilities

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is what happens when a data science firm and a creative agency stop arguing and start collaborating. We were built from scratch with PhD data scientists and award-winning creatives working on the same briefs, from day one. That structure earned us an Ad Age #3 A-List ranking, back-to-back Data & Insights Agency of the Year wins, plus Emmys, Cannes Lions, Clios, and Effies across clients in finance, tech, entertainment, consumer goods, and real estate. We're distributed across the U.S. and unapologetically ambitious.

If you're tired of choosing between doing smart work and doing creative work, you'll fit right in here.

THE OPPORTUNITY

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes.

We are looking for a Director, Media Strategy to join the team and work alongside our data scientists, media buyers, brand strategists and creative leads to help deliver amazing results for our clients. This person will work across an automotive brand, architecting full funnel media from the first impression to test drives and orders. This is a rare chance to run media strategy for a brand people already love, backed by a data science bench that most agencies can’t match.

WHAT YOU'LL DO

Own full-funnel media architecture for a leading auto client, from upper-funnel brand storytelling through performance and conversion
Serve as the senior media strategy contact for the day to day client team
Lead cross-functional internal teams across media, brand strategy and analytics, ensuring one strategy and one set of client expectations
Identify and pitch media formats and placements that match the brand’s unique positioning, ahead of where the rest of the auto category is looking
Stay ahead of media trends and new technology, and bring point-of-view recommendations to the client before they ask
Partner with Known's data science team on measurement, attribution, and incrementality testing, so every recommendation holds up under scrutiny
Review team output against Known's quality bar befor

🎯 Candidate Preparation Guide For Known Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Assessing the integration of data science and creative storytelling to drive measurable marketing outcomes.

📋 Preparation Priorities (Key Areas to Clarify):

1. Operating in a silo of either pure data or pure creative without bridging the two
2. Inability to explain complex analytical models in simple, client-ready language
3. Resistance to rapid testing and iterative experimentation

✨ Recommended Role Alignment Hook:

I engineer high-impact creative strategies backed by rigorous data science to guarantee marketing ROI.

🔒 Free Candidate Preparation Access

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