Director, Social
Position Summary & Responsibilities
WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS
Known is what happens when a data science firm and a creative agency stop arguing and start collaborating. We were built from scratch with PhD data scientists and award-winning creatives working on the same briefs, from day one. That structure earned us an Ad Age #3 A-List ranking, back-to-back Data & Insights Agency of the Year wins, plus Emmys, Cannes Lions, Clios, and Effies across clients in finance, tech, entertainment, consumer goods, and real estate. We're distributed across the U.S. and unapologetically ambitious.
If you're tired of choosing between doing smart work and doing creative work, you'll fit right in here.
BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU
About the role:
Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes.
As Director, Social, will lead a group of paid social team members in best in class campaign management, paid social strategy creation and implementation, tracking performance against goals, and adherence to deadlines and best practices, among other topics. You will be responsible for your team’s communication of performance both internally to teams at Known as well as externally to clients. You will work collaboratively with other internal teams and vendors, including Analytics, Data Scientists, Media Strategy, platform reps to continually push the envelope on innovative Paid Social activation and measurement.
WHAT YOU’LL DO
- Drive performance for paid social campaigns and amaze our clients, both by meeting their targets and creating insightful narratives
- Design and author overall team strategy and media approach to paid social management across multiple clients and business objectives
- Ensure reporting of social performance to clients is of a high standard and build a narrative for the development of the account
- Ensure best practices are met across all sectors of paid social planning and buying, as well as knowledge sharing across teams
- Build strong relationships with platform reps and identify partner vendors for future collabor
Key Role Competencies & Evaluation Highlights
Assessing the integration of data science and creative storytelling to drive measurable marketing outcomes.
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