Influencer Marketing Coordinator (Canada)

🏢 Later · 📍 Vancouver, British Columbia, Canada 💰 $65,000 - $75,000 / yr

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Position Summary & Responsibilities

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.

Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.

By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com.

About the Role

Later is seeking an Influencer Marketing Coordinator to join our Influencer Marketing Services team. In this role, you’ll support the execution of influencer campaigns for leading brands, ensuring that every campaign runs smoothly, delivers measurable impact, and strengthens Later’s reputation for best-in-class service.

This is an opportunity to build deep expertise in influencer marketing, gain hands-on experience with the Later Influence™ platform, and contribute to campaigns that drive real business outcomes. You’ll partner closely with internal teams, influencers, and clients — learning how to balance execution excellence with strategic thinking in a fast-paced, high-growth environment.

What You’ll Do

Strategy

Support the development of influencer campaign strategies, using data-driven insights to recommend talent, channels, and formats.

🎯 Candidate Preparation Guide For Later Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Measuring deep domain expertise in social media marketing ecosystems, creator economies, and product-led growth (PLG) loops.

📋 Preparation Priorities (Key Areas to Clarify):

1. Viewing social media purely as broadcast media rather than interactive community building
2. Relying on outdated marketing playbooks that ignore current creator economy trends
3. Showing weak understanding of SaaS freemium to paid conversion funnels

✨ Recommended Role Alignment Hook:

I scale social media tech platforms by engineering product-led growth loops that turn casual creators into lifelong subscribers.

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