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Product Marketing Manager

🏢 Lightedge · 📍 Des Moines, Iowa · 💼 hybrid
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Position Summary & Responsibilities

LightEdge Solutions is developing the IT solutions that will propel businesses forward over the next 10 years. Using a combination of shared and private/dedicated platforms, LightEdge has been successful in offering businesses alternatives that streamline operations, improve reliability and reduce costs.
If you are passionate about creating real solutions that help businesses with cutting-edge technology, want to be challenged to think out of the box and be in a position where you can impact change on a daily basis, then LightEdge can offer you a dynamic corporate environment built on teamwork and personal responsibility.

Product Marketing Manager

Position Summary

We're looking for a Product Marketing Manager to bring our private, hybrid cloud and emerging technology offerings, including our AI infrastructure solutions, to market. You'll shape how we position and launch these offerings, help Sales win and grow accounts, and support our relationship with Gartner. Product Management owns what we build. You'll own how we tell the story and how we drive adoption and revenue growth in the market.

Key Responsibilities

Go-to-Market and Launches

  • Plan and run go-to-market for products and services, with clear adoption and revenue goals for each.
  • Develop positioning, messaging, and value propositions that clearly show the business value of our solutions.
  • Create sales tools, collateral, customer stories, and content that support demand generation and adoption.

Revenue Growth and Solution Penetration

  • Partner with Sales, Marketing, and Customer Success on campaigns and plays that increase pipeline and expand solution adoption across our customer base.
  • Track and report on marketing's contribution to revenue, including pipeline, win rates, and cross-sell and upsell results.
  • Provide market and competitive input to support Product Management's pricing and packaging decisions.

Analyst Relations

  • Support our relationship with Gartner and other analysts, including briefings, inquiries, and report submissions such as Magic Quadrants and Market Guides.
  • Put analyst insights and recognition to work in our messaging and sales programs.

Market a

🎯 Candidate Preparation Guide For Lightedge Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Testing hybrid cloud, compliance-heavy colocation infrastructure management, and uncompromising uptime SLAs for enterprise clients.

📋 Preparation Priorities (Key Areas to Clarify):
  • 1. Hand-waving infrastructure reliability metrics or failing to understand the cost of downtime
  • 2. Lack of enterprise-grade security rigor for hybrid cloud architectures
  • 3. Inability to communicate complex technical infrastructure trade-offs to non-technical business buyers
✨ Recommended Role Alignment Hook:

I design and scale ultra-reliable hybrid cloud architectures that guarantee zero-downtime compliance for mission-critical enterprise workloads.

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