Coordinator, Trade Marketing

🏢 Lindblad Expeditions · 📍 Seattle, WA · 💼 onsite · ⏰ full-time 💰 $24 - $28 / yr

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Position Summary & Responsibilities

WHO WE ARE

Lindblad Expeditions is a true pioneer in Expedition Travel. From taking the first citizen explorers to Antarctica in 1966, opening the Galapagos and Easter Island to tourism in 1967, leading the first tourist expedition through the Northwest Passage in 1984, and launching our innovative partnership with National Geographic in 2004, we're now taking almost 30,000 guests a year to some of the world’s most remote and pristine locations on our fleet of 23 ships, and are committed to ensuring our guests experience the “Exhilaration of Discovery”.

JOB SUMMARY

The Coordinator, Trade Marketing is a hands-on B2B marketer responsible for supporting the development and execution of marketing programs that engage Travel Advisors, generate and capture leads, and ultimately drive demand for National Geographic-Lindblad Expeditions.

This role is ideal for a curious, results-oriented marketer who understands how different channels work together to move an audience from awareness to engagement and action. The Coordinator will contribute ideas, execute campaigns, track performance and help identify opportunities to improve results.

Working across trade advertising, consortia and strategic account marketing, email, webinars, approach guides and the Travel Advisor Facebook Group page, this individual will help translate business priorities into effective B2B marketing programs. The role requires someone who understands broader marketing objectives while being comfortable with hands-on execution, including supporting audience targeting, writing and shaping content, building campaigns, capturing leads, tracking results and contributing ideas for future optimization.

🎯 Candidate Preparation Guide For Lindblad Expeditions Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Deep passion for experiential luxury travel, rigorous expedition safety, and white-glove customer service excellence.

📋 Preparation Priorities (Key Areas to Clarify):

1. Treating expeditions purely as standard tourism without respecting wilderness risks
2. Inflexibility when unexpected weather or logistical shifts disrupt itineraries
3. Lack of cultural empathy and global awareness

✨ Recommended Role Alignment Hook:

I combine rigorous logistical safety with world-class hospitality to deliver transformative guest experiences in remote destinations.

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