Associate Manager, Culture & Content

🏢 Match Group · 📍 Los Angeles, California · 💼 hybrid · ⏰ Full-time 💰 $95,000 - $110,000 / yr

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Position Summary & Responsibilities

Know where you belong!

Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.

When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL 3 days/week.

Match Group is a leading provider of dating products worldwide. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.

When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL 3 days/week.

Match Group is seeking an Associate Manager of Culture & Content to lead social, creators, partnerships, and content across a portfolio of Match Group brands. Sitting within the Everyone & Everywhere portfolio, this role brings each brand's strategy to life through culturally relevant storytelling, authentic collaborations, and social engagement.

Reporting to the Director of Culture & Content, this person will own approximately 2–3 brands while serving as the primary day-to-day partner out of our Los Angeles office.

🎯 Candidate Preparation Guide For Match Group Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluators strictly focus on deep empathy for consumer psychology, monetization balancing, and data-driven product iteration at massive scale.

📋 Preparation Priorities (Key Areas to Clarify):

1. Treating monetization as an afterthought rather than a core product feature
2. Proposing features that degrade user trust or increase safety friction
3. Lack of familiarity with modern subscription and marketplace dynamics

✨ Recommended Role Alignment Hook:

I build habit-forming consumer ecosystems that scale revenue without sacrificing user trust or retention.

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