Brand Marketing Lead

🏢 Match Group · 📍 New York, New York · 💼 hybrid · ⏰ Full-time 💰 $149,000 - $180,000 / yr

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Position Summary & Responsibilities

Hinge is the dating app designed to be deleted

In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.

About the Role

Hinge is looking for a Brand Marketing Lead to join our Global Brand Marketing team. In this role, you'll independently steer integrated brand campaigns across our global markets — owning the full arc from brief through launch and bringing as much strategic curiosity to the work as organizational rigor.

You'll shape campaign briefs as a thought partner to Strategy and Creative, lead relationships with external agency partners, and serve as a sounding board for the Sr. Director on where the brand shows up and why. You have a point of view on what makes a campaign earn its place in culture, and you're accountable for making sure the work that launches lives up to it.

You report to the Sr. Director, Global Brand Marketing. This is an individual contributor role.

🎯 Candidate Preparation Guide For Match Group Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluators strictly focus on deep empathy for consumer psychology, monetization balancing, and data-driven product iteration at massive scale.

📋 Preparation Priorities (Key Areas to Clarify):

1. Treating monetization as an afterthought rather than a core product feature
2. Proposing features that degrade user trust or increase safety friction
3. Lack of familiarity with modern subscription and marketplace dynamics

✨ Recommended Role Alignment Hook:

I build habit-forming consumer ecosystems that scale revenue without sacrificing user trust or retention.

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