Content Strategist

🏢 Match Group · 📍 Dublin, Ireland · 💼 hybrid · ⏰ Full-time

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Position Summary & Responsibilities

Know where you belong!

Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.

When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL in our office 3 days/week.

Role overview:

Own the end-to-end content experience for millions of Match users, from help center articles to real-time support during policy changes and product launches
Balance strategic ownership (setting the roadmap, voice/tone and editorial standards, defining what success looks like) with hands-on execution (writing, editing, and publishing content)
Use data to identify where self-service can replace live support, reducing ticket volume and improving the overall customer experience
Example projects: running full content audits across multiple Match Group brands (inventory, quality scoring, gap analysis), designing taxonomies and tag structures that hold up at scale, or building a migration plan for a major policy rollout, deciding what content moves, what gets rewritten, and what retires

How you’ll make an impact:

Own the roadmap for help center and support content, with the goal of creating the best end-to-end customer experience and reducing reliance on live support through self-service
Analyze help center performance data (traffic, search terms, deflection rate, CSAT) to prioritize the content roadmap and identify new self-service opportunities
Write, edit, and publish content for product launches, policy updates, and workflow updates, ensuring accuracy and consistency
Define success measures for the program and be accountable for measurable improvements in content discovery, self-serve resolution, and quality
Set the standards for how content gets written,

🎯 Candidate Preparation Guide For Match Group Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluators strictly focus on deep empathy for consumer psychology, monetization balancing, and data-driven product iteration at massive scale.

📋 Preparation Priorities (Key Areas to Clarify):

1. Treating monetization as an afterthought rather than a core product feature
2. Proposing features that degrade user trust or increase safety friction
3. Lack of familiarity with modern subscription and marketplace dynamics

✨ Recommended Role Alignment Hook:

I build habit-forming consumer ecosystems that scale revenue without sacrificing user trust or retention.

🔒 Free Candidate Preparation Access

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