Head of Strategy

🏢 Matteprojects · 📍 New York, NY 💰 $200,000 - $240,000 / yr
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Position Summary & Responsibilities

Who are we?

MATTE is a 360° full-service creative studio at the convergence of hype, storytelling and design. We bring people together to inspire new ways of engaging, to provoke long term progress, and to entertain audiences around the world, while helping forward-thinking brands and institutions nimbly and truly do the same. Our studio capabilities range from strategic ideation and insights, creative development, branding and identity, experiential, web design and development, campaigns and content creation, all the way through full-scale production and execution.

About this role: 

We’re seeking a dynamic, multi-disciplinary strategic leader to join our team as Head of Strategy. This person will be instrumental in evolving the strategic practice at MATTE—bridging culture, insight, and creativity—and embedding strategy into the heart of our agency’s work.

They will lead strategy across all pillars of our business—from brand to campaign to content and experience—while playing an active, embedded role across client workstreams. They will partner directly with executive leadership to scale our strategic offering, strengthen client relationships, and set the vision for how strategy drives value across everything we do.

Strategic Leadership & Vision

  • Define and evolve MATTE’s strategic practice, methodologies, and POV across culture, brand, campaign, social, and experiential strategy across all client accounts.
  • Partner with Executive Leadership to grow strategy as a core capability at the agency—building a world-class department that delivers differentiated thinking and measurable results.
  • Champion thought leadership internally and externally, identifying new frameworks, trends, and cultural shifts that fuel client and internal growth.

Client Strategy & Day-to-Day Engagement

  • Serve as a senior strategic lead on key client accounts—immersing in their business, shaping strategy, and staying close to execution.
  • Lead strategic development across major brand initiatives, social and content calendars, campaign planning, cultural activations, and experiential programs.
  • Uncover deep insights that inform creative development, grounded in audience behavior, platform nuance, and cultural relevance.
  • Ensure strategy is an active
🎯 Candidate Preparation Guide For Matteprojects Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Scrutinizing elite aesthetic taste, relentless execution under chaotic creative timelines, and the ability to balance high art with commercial viability.

📋 Preparation Priorities (Key Areas to Clarify):
  • 1. Pretentiousness that hinders collaboration or practical project delivery
  • 2. Inability to manage budgets, timelines, or operational logistics while chasing perfection
  • 3. Out-of-touch aesthetic sensibilities misaligned with the agency's modern, sophisticated brand identity
✨ Recommended Role Alignment Hook:

I obsess over visual excellence while bringing the operational rigor needed to bring ambitious creative visions to life flawlessly.

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