Account Coordinator, Brand Marketing

🏢 Mbooth · 📍 New York, NY 💰 $45,000 - $45,000 / yr

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Position Summary & Responsibilities

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

We are a collaborative mid-sized agency with an immediate opportunity for an Account Coordinator to join our growing FAM team!

ACCOUNT COORDINATOR, Brand Marketing Group

The ever-growing Brand Marketing team team has immediate openings for an entry-level role: Account Coordinator, focusing, in part, on food, fitness and CPG brands.

The AC is the backbone of a successful account team, helping to keep us organized and informed, while also assisting with the execution of integrated communications campaigns. You’ll work on 2-3 consumer brands, focusing on PR programs that include earned media storytelling, influencer programming, and bold creative platforms.

Media Relations

Capture the attention of earned media by building media lists using resources such as Cision and Muckrack
Help craft pitches
Monitor for client, competitor and industry coverage
Conduct in depth media research and manual audits of media coverage; synthesize and recap findings for teams
Conduct media outreach and secure coverage
Begin to form relationships with key media contacts

Influencer Programming

Build influencer rosters
Support content review process
Collect and report back-end creator metrics
Pitch influencers on earned coverage

Project Management

Serve as coordinator of your team, schedule int

🎯 Candidate Preparation Guide For Mbooth Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Assessing creative storytelling, earned media savvy, and cultural agility within a top-tier public relations and communications agency.

📋 Preparation Priorities (Key Areas to Clarify):

1. Out-of-touch or dated PR tactics that lack modern digital and social integration.
2. Lack of resilience when managing demanding, fast-moving consumer brands.
3. Inability to tie PR efforts directly to measurable brand business outcomes.

✨ Recommended Role Alignment Hook:

I craft disruptive earned media narratives that cut through the noise and shift cultural conversations.

🔒 Free Candidate Preparation Access

Unlock Preparation Priorities & Alignment Hook

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