Account Coordinator, Consumer

🏢 Mbooth · 📍 New York, NY 💰 $45,000 - $48,000 / yr

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Position Summary & Responsibilities

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

We are a collaborative mid-sized agency with an immediate opportunity for an Account Coordinator to join our growing Consumer team!

ACCOUNT COORDINATOR, CONSUMER BRANDS

The Account Coordinator (AC) is the backbone of the account team, keeping projects organized, timelines on track, and communications flowing smoothly. You’ll support two leading consumer brands by executing integrated PR campaigns that include earned media, influencer, and creative activations.

Media Relations

Build and maintain media lists using industry tools (e.g., Muck Rack, Cision).
Begin developing relationships with key media contacts
Craft compelling pitches, conduct outreach, and secure coverage
Coordinate media product requests and sendouts

Influencer Programming

Build curated influencer rosters aligned with campaign objectives, themes, and target audiences
Track influencer deliverables and gather back-end performance metrics
Begin to manage influencer relationships, including outreach, contracting, and content review, with team guidance
Catalog and archive final creator assets for reference and recapping

Coordination & Team Support

Serve as the team coordinator: schedule internal/client calls, set agendas, and circulate detailed recaps
Manage account organization, including client folders, brand assets, media trackers, and shared drive
Oversee p

🎯 Candidate Preparation Guide For Mbooth Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Assessing creative storytelling, earned media savvy, and cultural agility within a top-tier public relations and communications agency.

📋 Preparation Priorities (Key Areas to Clarify):

1. Out-of-touch or dated PR tactics that lack modern digital and social integration.
2. Lack of resilience when managing demanding, fast-moving consumer brands.
3. Inability to tie PR efforts directly to measurable brand business outcomes.

✨ Recommended Role Alignment Hook:

I craft disruptive earned media narratives that cut through the noise and shift cultural conversations.

🔒 Free Candidate Preparation Access

Unlock Preparation Priorities & Alignment Hook

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