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Account Coordinator, Consumer

🏢 Mbooth · 📍 New York, NY
⚡ Direct Talent Broker Referral
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✔ $500 Cash Hiring Bonus: Receive $500 direct cash reward after 30 days of active employment.

Position Summary & Responsibilities

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. 

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

ACCOUNT COORDINATOR, CONSUMER BRANDS

The ever-growing Consumer team has immediate openings for an entry-level role: Account Coordinator. 

The AC is the backbone of a successful account team, helping to keep us organized and informed, while also assisting with the execution of integrated communications campaigns. You’ll work on three consumer brands, focusing on home and lifestyle PR programs that include earned media storytelling, influencer programming, and bold creative platforms. 

Media Relations

  • Build media lists using resources such as Cision and Muck Rack
  • Begin to form relationships with key media outlets
  • Help to craft pitches 
  • Conduct outreach and secure coverage
  • Monitor for coverage (client and competitive)

Influencer Programming

  • Build influencer rosters
  • Support content review process
  • Collect and report back-end creator metrics
  • Begin to form relationships with influencers/managers

Project Management

  • Serve as coordinator of your team, schedule internal/client calls
  • Set call agendas and share comprehensive recaps
  • Organize client folders and databases
  • Oversee brand samples and track inventory (if applicable)
  • Coordinate deliveries to media and influencers
  • Coordinate team/client meeting details (check in, meals, etc.)
  • Support events and mailers

Measurement & Merchandising

  • Manage clips and media placement coverage reports/ tracking
🎯 Candidate Preparation Guide For Mbooth Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Assessing creative storytelling, earned media savvy, and cultural agility within a top-tier public relations and communications agency.

📋 Preparation Priorities (Key Areas to Clarify):
  • 1. Out-of-touch or dated PR tactics that lack modern digital and social integration.
  • 2. Lack of resilience when managing demanding, fast-moving consumer brands.
  • 3. Inability to tie PR efforts directly to measurable brand business outcomes.
✨ Recommended Role Alignment Hook:

I craft disruptive earned media narratives that cut through the noise and shift cultural conversations.

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