Account Executive, Consumer

🏢 Mbooth · 📍 New York, NY · 💼 hybrid 💰 $49,000 - $55,000 / yr

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Position Summary & Responsibilities

Who We Are:

M Booth is a creative agency that produces award-winning, culturally-resonant and buzz-worthy campaigns that change key stakeholders’ perceptions and behaviors of customers and consumers. We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

We are a collaborative mid-sized agency with a current opportunity for an Account Executive to join one of our leading Consumer groups working across CPG and consumer technology brands.

What You’ll Do:

Media Relations: Play an integral part of news engine and earned media programming with an emphasis on mainstream, lifestyle and consumer earned media. This includes ideating unique angles for outreach/planning purposes, pitch drafting, media list support, event support and outreach. In the modern earned media landscape, relationships can/should include traditional press, social editors, Substack writers, podcasters, and creators. We expect team members to build, foster and cultivate those relationships, as well as lock in coverage for client initiatives. Light media monitoring, as needed.
Writing: Primarily pitch and press release drafting, but also includes client emails, plan contributions, recaps and reports, with direction and oversight from supervisors.
Client Relations: Present/share updates on client calls, provide earned and/or trend POV, as needed.
Trend Mining: Keep tabs on the latest social and culture trends and proactively share suggestions for team/clients.
Account Management: Keep account teams organized by helping to manage agendas, account folder organization, and client emails and requests,

🎯 Candidate Preparation Guide For Mbooth Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Assessing creative storytelling, earned media savvy, and cultural agility within a top-tier public relations and communications agency.

📋 Preparation Priorities (Key Areas to Clarify):

1. Out-of-touch or dated PR tactics that lack modern digital and social integration.
2. Lack of resilience when managing demanding, fast-moving consumer brands.
3. Inability to tie PR efforts directly to measurable brand business outcomes.

✨ Recommended Role Alignment Hook:

I craft disruptive earned media narratives that cut through the noise and shift cultural conversations.

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