Analyst or Senior Analyst, Strategic Analytics (Freelance)

🏢 Mbooth · 📍 New York, NY 💰 $120,000 - $120,000 / yr

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Position Summary & Responsibilities

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

Position

Analyst or Senior Analyst, Strategic Analytics - Freelance to Perm Opportunity

The Analyst or Senior Analyst supports the Strategic Analytics team in measuring earned media, influencer, and digital marketing campaign success against clients’ brand and business objectives. They will build relationships with brand teams, present to clients, and support new business pitches and will use social, site, mobile, and search analytics tools to inform strategy and messaging approaches. They will make actionable recommendations that inform and optimize program performance.

Candidates should be critical thinkers who possess excellent communication and data storytelling skills, both written and verbal. They should possess an exceptional ability to clearly explain complex concepts to audiences of all knowledge levels. Candidates should also be able to demonstrate an understanding of the digital marketing landscape, marketing strategy, and marketing best practices.

This is a freelance position with the opportunity to convert into a full-time role.

What You’ll Bring:

Bachelor's degree (BA/BS) from a four-year accredited college or university, or equivalent experience
3+ years of professional experience in business, advertising, communications or a related field
Familiarity with marketing performance metrics and an understanding of how they relate to business results
Comfortable working with both qualitative and quantitative d

🎯 Candidate Preparation Guide For Mbooth Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Assessing creative storytelling, earned media savvy, and cultural agility within a top-tier public relations and communications agency.

📋 Preparation Priorities (Key Areas to Clarify):

1. Out-of-touch or dated PR tactics that lack modern digital and social integration.
2. Lack of resilience when managing demanding, fast-moving consumer brands.
3. Inability to tie PR efforts directly to measurable brand business outcomes.

✨ Recommended Role Alignment Hook:

I craft disruptive earned media narratives that cut through the noise and shift cultural conversations.

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