Art Director (Mid-Level)

🏢 Mbooth · 📍 New York, NY 💰 $90,000 - $90,000 / yr

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Position Summary & Responsibilities

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

Role Overview

M Booth is looking for a social-native Mid-Level Art Director with a strong, sophisticated eye for design and proven experience crafting high-impact visual campaigns across multiple social platforms. In this role, you will be the creative engine driving the visual strategy for our clients.

While a focus will be supporting TikTok, you will also lead and elevate design execution across our established social channels, including Facebook, LinkedIn, X, and YouTube Shorts. Working with a team of art directors and designers, you will help translate content—into highly engaging, accessible, and shareable visual stories.

Key Responsibilities

Multi-Platform Design Excellence: Concept and execute stunning, platform-native visual assets tailored to the unique behaviors of each channel—from high-polish LinkedIn carousels and stop-and-scroll graphics on Facebook and X to raw, unpolished, video-led stories on TikTok and YouTube Shorts.
A Sophisticated Eye for Design: Elevate the brand's aesthetic with a strong command of modern layout, social typography, visual hierarchy, color theory, and motion graphics. In addition to having a strong design sense, you have a general knowledge of different types of creative mediums (illustration, animation, photo editing, copywriting, branding, video).
Platform-Native Brand Translation: Intentionally adapt and stretch traditional brand guidelines to fit social-first formats. You will help implement client’s bran

🎯 Candidate Preparation Guide For Mbooth Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Assessing creative storytelling, earned media savvy, and cultural agility within a top-tier public relations and communications agency.

📋 Preparation Priorities (Key Areas to Clarify):

1. Out-of-touch or dated PR tactics that lack modern digital and social integration.
2. Lack of resilience when managing demanding, fast-moving consumer brands.
3. Inability to tie PR efforts directly to measurable brand business outcomes.

✨ Recommended Role Alignment Hook:

I craft disruptive earned media narratives that cut through the noise and shift cultural conversations.

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